Podcasts - Axtria - Ingenious Insights

Products
- Product Portfolio
  - Accelerate actionable business insights from trusted and secure data
  - Enterprise-grade insights for emerging pharma
  - Empower intelligent interactive decision making
  - Optimize sales team customer engagement and drive higher commercial success
  - Leverage next best action (NBA) driven omnichannel customer engagement
  - Democratize marketing analytics to achieve strategic performance
- Product Offerings
  Segmentation & Targeting
  
  Alignment & Roster Management
  
  Call Planning
  
  Incentive Compensation Planning & Administration
  
  Field Intelligence
  
  NBA Driven Customer Engagement
  
  Analytics Industrialization
  
  Commercial Data Management
  
  Marketing Analytics
- Product Release Notes
  
  Latest Product Release Notes
  
  Axtria SalesIQ^TM
  
  Axtria SalesIQ™ Winter 2024 Release Notes
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  Axtria CustomerIQ^TM
  
  Axtria CustomerIQ™ Winter 2024 Release Notes
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  Axtria MarketingIQ^TM
  
  Axtria MarketingIQ™ Winter Release Notes
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Solutions
- Global Capability Centers (GCCs)
  Unlocking strategic advantage in your global capability center.
  
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- Emerging Pharma
  Enterprise-grade insights for emerging pharma.
  
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- Strategy Consulting
  Omnichannel Customer Experience
  
  Digital Transformation
  
  Applying AI/ML
  
  Motivated Sales Force
  
  Customer 360
  
  Marketing ROI
  
  Medical Affairs
  
  Latest Insights
  
  White Paper
  
  Omnichannel Engagement: Why Isn’t Pharma There Yet?
  Learn More
  
  Report
  
  Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
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- RWE, HEOR & Evidence Synthesis
  Real World Evidence (RWE)
  
  Health Economics And Outcomes Research (HEOR)
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
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  Report
  
  The Inflation Reduction Act and Its Implications on Real-World Evidence
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- Market Access
  Managed Markets
  
  Pricing & Contracting
  
  Specialty Pharmacy
  
  Latest Insights
  
  White Paper
  
  Growing Attention Being Paid To Pharma Company Rebates And Discounts
  Learn More
  
  Report
  
  Specialty Pharmacy Data Value Management
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- Information Management
  Data Engineering
  
  Big Data Analytics & Data Lakes
  
  Master Data Management (MDM)
  
  Business Intelligence & Data Visualization
  
  Latest Insights
  
  White Paper
  
  GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors
  Learn More
  
  Report
  
  Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...
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- Advanced Analytics
  Sales Management - Sales Force Optimization
  
  New Commercial Models
  
  Sales Analytics
  
  Marketing Analytics
  
  Managed Care Analytics
  
  Patient Analytics
  
  Analytics CoE
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
  Learn More
  
  Report
  
  Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case
  Learn More
- Sales
  AI-Powered Field Force Effectiveness
  
  Segmentation & Targeting
  
  Territory Alignment & Roster Management
  
  Call Planning
  
  Incentive Compensation
  
  Field Reporting
  
  Latest Insights
  
  White Paper
  
  Driving Omnichannel Transformation with Incentive Compensation
  Learn More
  
  Report
  
  2024 US Incentive Compensation Benchmarking Study
  Learn More
- Marketing
  Channel Design & Management
  
  Customer 360
  
  Marketing ROI
  
  Brand Analytics
  
  Latest Insights
  
  White Paper
  
  Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
  Learn More
  
  Report
  
  From Chaos to Cohesion: The Power of Productized Marketing
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- Clinical Solutions
  GenAI powered solutions to drive cost savings, automation, and efficiency.
  
  Learn More
- Therapeutics
  Rare Diseases
  
  Oncology
  
  Latest Insights
  
  Report
  
  Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings...
  Learn More
  
  Article
  
  Navigating the Pharma Commercial Models for Rare Diseases
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Technologies
- Generative AI
  
  Guiding, enabling, and leading clients today on best-in-class journeys that unlock the power of GenAI.
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- Big Data
  
  Make the potential of Big Data a reality driving the business and patient outcomes.
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- Cloud
  
  Anything, Anywhere, Anytime – with cloud, the sky is the limit.
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- Artificial Intelligence (AI)/Machine Learning (ML)
  
  Unlock future business values & gain efficiencies with AI/ML technologies.
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Industries
- Industries
  
  Software that delivers life sciences data to insights to planning to operations.
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Insights
- Ignite Webinar Series
  
  On-demand & Upcoming Webinars
  
  Axtria Ignite Webinar
  
  Maximizing commercial performance by harnessing RWD and Clinical data
  Watch Now
  
  Upcoming Webinar
  
  Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations
  
  Register Now
- Research Hub
  
  Latest Insights
  
  Report
  
  2024 US Incentive Compensation Benchmarking Study
  Learn More
  
  New: GENERATIVE AI
  
  Do you have the right partner for your AI journey?
  
  Learn More
  
  View All
- Industry Primers
  
  Latest Insights
  
  Industry Primer
  
  Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management
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  Industry Primer
  
  The Power of Customer Centricity: Building a Customer-Focused Business
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  Industry Primer
  
  Decoding Data Democratization
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- Blogs & Infographics
  
  Latest Insights
  
  Blog
  
  NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...
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  Blog
  
  Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data
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  Infographic
  
  10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class
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- Customer Success Stories
  
  Latest Insights
  
  Case Study
  
  68% Faster Insights and 30% Reduced Field Enquiries for a CNS Biopharma Leader With...
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  Case Study
  
  Transforming territory alignment for a major medical device manufacturer with Axtria...
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  Case Study
  
  Axtria SalesIQ™ Propels SK Life Science’s Industry-Leading Sales Team Performance
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- Podcasts & Videos
  
  Latest Insights
  
  Podcast
  
  AI in Pharma is here; now go back to basics!
  Learn More
  
  Podcast
  
  Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement
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  Video
  
  How to Build a MedTech Targeting Plan with Overlapping Field Forces
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- Fact Sheets, Data Sheets & Guides
  
  Latest Insights
  
  Factsheet
  
  Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data
  Download Fact Sheet
  
  Datasheet
  
  Drive Impactful Marketing Decisions
  Download Data Sheet
  
  5 Step Guide
  
  Measure What You Manage
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- Media Wall
  
  Latest Insights
  
  Media Wall
  
  Axtria Wins Best Firms for Diversity & Inclusion in Tech Awards
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  Media Wall
  
  How Axtria is driving AI-led transformation in life sciences
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  Media Wall
  
  Manish Mittal and Prof Mohanbir Sawhney on AI in Life Sciences
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- Newsletter
  
  THE AXTRIA COLLECTIVE
  
  Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
  
  LEARN MORE SUBSCRIBE
  
  January 2025
  
  Four key trends for 2025, AI-enabled field force, digital twins and more
  View Newsletter
About
- Overview
  Leadership
  
  Awards
  
  Passionate people transforming patient lives
- Business Sustainability
  
  Making a positive impact on the environment
  
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- Culture
  Diversity & Inclusion
  
  Learning & Development
  
  We are Individually diverse & collectively inclusive
- Partnerships & Alliances
  AWS
  
  Knime
  
  SalesForce
  
  Snowflake
  
  Delivering value through an ecosystem of partners
- Careers
  #AxtriaCampusAllStars – Campus Program
  
  Connect with us – We’re ready to talk opportunities
- Newsroom
  
  Latest announcement and media coverage
  
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- Contact Us
  
  Axtria Inc. 300
  Connell Drive, 5^th & 6^th Floor,
  Berkeley Heights, NJ 07922
  United States
  
  +1-877-929-8742
  connect@axtria.com

Contact Us

Contact Us

Axtria Inc. 300
Connell Drive, 5^th & 6^th Floor,
Berkeley Heights, NJ 07922
United States

+1-877-929-8742
connect@axtria.com

Copyright © 2025 Axtria. All Rights Reserved.

Axtria Cookie Policy & Privacy Statement.

AI in Pharma is here; now go back to basics!

Leading Minds Podcast

Episode 11

37:03

AI in Pharma is here; now go back to basics!

AI in Pharma is here; now go back to basics!

Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

Leading Minds Podcast

Episode 10

37:03

Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

Winning for Cancer Patients with Purpose and Perseverance

Leading Minds Podcast

Episode 9

37:03

Winning for Cancer Patients with Purpose and Perseverance

Winning for Cancer Patients with Purpose and Perseverance

Importance of AI and Patient Voice in Pharma R&D

Leading Minds Podcast

Episode 8

34:11

Importance of AI and Patient Voice in Pharma R&D

Importance of AI and Patient Voice in Pharma R&D

Building a Global Organization with Local Understanding of Patient Needs at Heart

Leading Minds Podcast

Episode 7

29:24

Building a Global Organization with Local Understanding of Patient Needs at Heart

Building a Global Organization with Local Understanding of Patient Needs at Heart

Pioneering Patient-Centricity in the Most Innovative Industry

Leading Minds Podcast

Episode 6

30:25

Pioneering Patient-Centricity in the Most Innovative Industry

Pioneering Patient-Centricity in the Most Innovative Industry

From a rural and humble upbringing to saving patient lives with cell and gene therapy

Leading Minds Podcast

Episode 5

31:11

From a rural and humble upbringing to saving patient lives with cell and gene therapy

From a rural and humble upbringing to saving patient lives with cell and gene therapy

Achieving unparalleled scale with a foundation built on meaningful science, values, and purpose

Leading Minds Podcast

Episode 4

50:13

Achieving unparalleled scale with a foundation built on meaningful science, values, and purpose

Achieving unparalleled scale with a foundation built on meaningful science, values, and purpose

Importance of leadership and a practical approach in product commercialization

Leading Minds Podcast

Episode 3

31:59

Importance of leadership and a practical approach in product commercialization

Importance of leadership and a practical approach in product commercialization

The role of commercial organization in improving cancer care

Leading Minds Podcast

Episode 2

16:58

The role of commercial organization in improving cancer care

The role of commercial organization in improving cancer care

Transformation and leadership in the medical device industry

Leading Minds Podcast

Episode 1

24:34

Transformation and leadership in the medical device industry

Transformation and leadership in the medical device industry

Software-driven Transformation of Promotional Measurement, Planning, and Activation

Life Sciences Leadership Podcast - Season 2

Episode 8

18:58

Software-driven Transformation of Promotional Measurement, Planning, and Activation

Software-driven Transformation of Promotional Measurement, Planning, and Activation

Building a Commercial Function for Emerging Pharma: Challenges & Learnings

Life Sciences Leadership Podcast - Season 2

Episode 7

20:01

Building a Commercial Function for Emerging Pharma: Challenges & Learnings

Building a Commercial Function for Emerging Pharma: Challenges & Learnings

Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

Life Sciences Leadership Podcast - Season 2

Episode 6

21:26

Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

Capitalizing on the Journey of Data to Drive Efficient Business Insights

Life Sciences Leadership Podcast - Season 2

Episode 5

24:29

Capitalizing on the Journey of Data to Drive Efficient Business Insights

Capitalizing on the Journey of Data to Drive Efficient Business Insights

The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

Life Sciences Leadership Podcast - Season 2

Episode 4

43:07

The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry

Life Sciences Leadership Podcast - Season 2

Episode 3

28:19

The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry

The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry

An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset

Life Sciences Leadership Podcast - Season 2

Episode 2

26:50

An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset

An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset

The evolution of marketing mix modelling and preparing for the future

Life Sciences Leadership Podcast - Season 2

Episode 1

16:36

The evolution of marketing mix modelling and preparing for the future

The evolution of marketing mix modelling and preparing for the future

Thriving in the Experience Economy and Managing the Generational Diversity

Life Sciences Leadership Podcast - Season 1

Episode 21

25:16

Thriving in the Experience Economy and Managing the Generational Diversity

Thriving in the Experience Economy and Managing the Generational Diversity

Post-COVID Mindset – How the Modern Field Force Operations Must Evolve

Life Sciences Leadership Podcast - Season 1

Episode 20

00:16:58

Post-COVID Mindset – How the Modern Field Force Operations Must Evolve

Post-COVID Mindset – How the Modern Field Force Operations Must Evolve

The Key Drivers Paving the Future of the Medical Device Industry

Life Sciences Leadership Podcast - Season 1

Episode 19

00:19:54

The Key Drivers Paving the Future of the Medical Device Industry

The Key Drivers Paving the Future of the Medical Device Industry

How Technology and Retail Are Driving Forward the Care Everywhere Paradigm

Life Sciences Leadership Podcast - Season 1

Episode 18

00:20:25

How Technology and Retail Are Driving Forward the Care Everywhere Paradigm

How Technology and Retail Are Driving Forward the Care Everywhere Paradigm

How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization

Life Sciences Leadership Podcast - Season 1

Episode 17

00:30:18

How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization

How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization

How Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected Consumer

Life Sciences Leadership Podcast - Season 1

Episode 16

00:20:08

How Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected Consumer

How Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected Consumer

App vs. Pill – Will digital therapeutics transform how we treat medical conditions?

Life Sciences Leadership Podcast - Season 1

Episode 15

22:41:00

App vs. Pill – Will digital therapeutics transform how we treat medical conditions?

App vs. Pill – Will digital therapeutics transform how we treat medical conditions?

Using AI and Software to Accelerate Discovery, Diagnosis and Treatment of Rare Disease Patients

Life Sciences Leadership Podcast - Season 1

Episode 14

00:18:19

Using AI and Software to Accelerate Discovery, Diagnosis and Treatment of Rare Disease Patients

Using AI and Software to Accelerate Discovery, Diagnosis and Treatment of Rare Disease Patients

Sales Rep 3.0 & How Pharma Must Prepare For This Future Role

Life Sciences Leadership Podcast - Season 1

Episode 13

00:18:38

Sales Rep 3.0 & How Pharma Must Prepare For This Future Role

Sales Rep 3.0 & How Pharma Must Prepare For This Future Role

Rare Diseases: A Pharma Leader’s Personal Journey of Hope and Motivation to Make a Difference

Life Sciences Leadership Podcast - Season 1

Episode 12

00:27:33

Rare Diseases: A Pharma Leader’s Personal Journey of Hope and Motivation to Make a Difference

Rare Diseases: A Pharma Leader’s Personal Journey of Hope and Motivation to Make a Difference

The Importance of Finding the Right Patients for the Specialty Therapy Market

Life Sciences Leadership Podcast - Season 1

Episode 11

00:18:06

The Importance of Finding the Right Patients for the Specialty Therapy Market

The Importance of Finding the Right Patients for the Specialty Therapy Market

Why Pharma’s Commercial Strategy Must Center Around the Customer Experience

Life Sciences Leadership Podcast - Season 1

Episode 10

00:18:24

Why Pharma’s Commercial Strategy Must Center Around the Customer Experience

Why Pharma’s Commercial Strategy Must Center Around the Customer Experience

From Labs to Board Rooms: A CEO’s Journey to Improve Patients’ Lives

Life Sciences Leadership Podcast - Season 1

Episode 9

00:23:40

From Labs to Board Rooms: A CEO’s Journey to Improve Patients’ Lives

From Labs to Board Rooms: A CEO’s Journey to Improve Patients’ Lives

The Future of Analytics in Life Sciences and the Critical Role of Software

Life Sciences Leadership Podcast - Season 1

Episode 8

00:26:47

The Future of Analytics in Life Sciences and the Critical Role of Software

The Future of Analytics in Life Sciences and the Critical Role of Software

Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing

Life Sciences Leadership Podcast - Season 1

Episode 7

00:28:23

Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing

Preparing for the Customer Segment of One and the Future of Pharma Sales and Marketing

Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation

Life Sciences Leadership Podcast - Season 1

Episode 6

00:17:18

Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation

Pharma’s Future Field Force & Leadership’s Role in Enabling the Transformation

Patient Centricity in Pharma: Selling Pills Versus Selling Health

Life Sciences Leadership Podcast - Season 1

Episode 5

00:18:29

Patient Centricity in Pharma: Selling Pills Versus Selling Health

Patient Centricity in Pharma: Selling Pills Versus Selling Health

The Role of Marketing Data Hubs in the Omnichannel Transformation

Life Sciences Leadership Podcast - Season 1

Episode 4

00:18:29

The Role of Marketing Data Hubs in the Omnichannel Transformation

The Role of Marketing Data Hubs in the Omnichannel Transformation

Specialty Pharmacy Data: A Billion Dollar Question

Life Sciences Leadership Podcast - Season 1

Episode 3

00:23:22

Specialty Pharmacy Data: A Billion Dollar Question

Specialty Pharmacy Data: A Billion Dollar Question

Understanding Disruptions and Innovations in the Pharma Commercial Model Design

Life Sciences Leadership Podcast - Season 1

Episode 2

00:24:56

Understanding Disruptions and Innovations in the Pharma Commercial Model Design

Understanding Disruptions and Innovations in the Pharma Commercial Model Design

Future Readiness: Understanding Life Sciences Companies’ Biggest Advantages in 2025

Life Sciences Leadership Podcast - Season 1

EPISODE 1

00:23:20

Future Readiness: Understanding Life Sciences Companies’ Biggest Advantages in 2025

Future Readiness: Understanding Life Sciences Companies’ Biggest Advantages in 2025